I'm a serial early-stage startup marketing executive. Helped Sumsub pass a $1B valuation with $50M+ ARR bootstrapped; and Monite—reach $30k MRR and secure a venture round with Peter Thiel's Valar Ventures—all through best-in-class SaaS marketing. Then I met an enemy!
Since 2023, I've worked with over 20 B2B and deeptech startups and noticed a common challenge: the need for quick breakthroughs but a lack of both—budgets and expertise for creative, cost-effective GTMs instead of buying leads for dollars. A pity! Truly, startups are the ones who deserve and should move creatively!
As a side hustle, I've spent years producing viral YouTube shows for companies, experts, and media—like Sumsub, which grew from 0 to 350k subs and 40M+ organic views in 1.5 years.
So, I decided to combine my experience in predictably scaling corporate revenue on startup budgets with expertise in producing remarkable and viral content—to fight сlichéd marketing that fails to engage the audience!
That's why I launched my newsletter, where I share cases of viral marketing, teach people how to fascinate buyers, and show how to use it to grow not only brand awareness but also ARR and money in the bank.
